Norwescap is excited to announce the upcoming launch of a brand-new initiative in Phillipsburg – the Phillipsburg Fresh Stop Market!

Scheduled To Open June 26th: 403 South Main Street, Phillipsburg, NJ

Store Hours: Thursday: 12:00 pm – 7:00 pm, Friday: 9:00 am – 5:00 pm, Saturday: 9:00 am – 5:00 pm

Offering: Fresh produce, bread, dairy, shelf-stable goods, local meats, and more!

Interested in the Farm Share program? Complete an interest form or subscribe today!

Phillipsburg Fresh Stop Market will be your new go-to spot for fresh, local food! This exciting initiative is all about making fresh, local food accessible to everyone in our community in two ways:

Phillipsburg Fresh Stop Market is a marketplace open to the public three days a week, the market will offer a vibrant selection of fresh, locally grown produce straight from our farmers. You’ll also find dairy items like milk and cheese, fresh breads, locally sourced meats, and essential shelf-stable grocery items.
Our convenient and affordable sliding-scale farm share program is for those passionate about eating well and supporting local agriculture. Whether you’re a family on a budget, a local business interested in employee shares, or someone excited about local organic produce, this program is for you!

A farm share is your personal portion of the local harvest!

Here’s how it works:

You subscribe to receive a bi-weekly bundle of 6-8 seasonal vegetables (and sometimes fruits) from nearby farms in Northwest New Jersey. Expect items like carrots, beets, onions, and cucumbers – plus easy recipes to help you use them!
The three farmers harvest fresh produce and work together to provide a wonderful assortment for each share that unfolds during the season.
The produce is delivered to Phillipsburg Fresh Stop Market (403 S Main Street, Phillipsburg).
You pick up your share every other Thursday evening between 4 pm and 6 pm at the Phillipsburg Fresh Stop Market, meet fellow shareholders, and enjoy the season’s best!

This program is offered in partnership with Cabbage Throw Farm, Two Barn Farm, and Old Village Farm-local growers committed to food justice and community health.

Affordable for All: How Pricing Works?

We use a sliding-scale pricing model, so everyone can participate. Share levels include:

Financial Resources Of The Household	Cost Per Share (Bi-Weekly)
Qualifies for SNAP/EBT (Pays with SNAP/EBT)	→ $8
Limited Resources (Pays with credit or debit card)	→ $15
Higher-Income (Pays with credit or debit card)	→ $27
Food Justice Share (Pays with card; this share supports other families in the program)	→ $42

No matter what you pay, everyone receives the same high-quality share, because everyone deserves nutritious food.

We’re also exploring employer sponsorships, where businesses contribute to shares so employees pay just a small portion.

You’ll be able to sign up and manage your share right from the New Roots Fresh Stop Market mobile app – including income self-assessments, recipe ideas, and produce previews.

Meet the Farmers

Cabbage Throw Farm

Founded in 2018 in partnership with Comeback Farm, Cabbage Throw Farm is a 5 acre farm located in NJ’s fertile Musconetcong River Valley. The farm has expanded to an additional rental property in Asbury where they operate an on-farm farm store. Proprietors Dean and Emily are young farmers who carry a strong environmental ethic and practice shallow tillage in order to preserve the soil’s natural structure and inherent fertility. Cabbage Throw is certified organic and grows over 50 varieties of vegetables, selling at local farmers markets.

Two Barn Farm

We’re a four-season, certified organic vegetable farm dedicated to growing high-quality, nutrient-dense produce all year long. From vibrant tomatoes in the summer to hearty root vegetables in the winter, we offer a diverse selection of fresh, organic produce each season. Our growing practices focus on sustainability, soil health, and supporting our greater community.

Old Village Farm

In 2014 when we started Old Village Farm, a 30-acre historic property on the Delaware River, our mission was to figure out how to supply our community and the tristate with the most unique mix of hand-crafted products. We believe in organic and sustainable practices, and are currently in the middle of getting our USDA Organic Certification. When we are not at the farm, you can find us at Farmers Markets in Westfield, West Orange, Newark, and Bedminster.

Have Questions? Fill Out Our Interest Form!

Not quite ready to register or need help getting started?

Complete our Interest Form and a member of the Fresh Stop Market team will reach out to answer your questions and guide you through the process.

Ready to Register? Download the App Today!

Shares are limited and go fast – here’s how to secure yours:

Download the App
Get the New Roots Fresh Stop Market app from the Apple App Store or Google Play Store and create your account.
Choose Your Share & Pay
Log into the app to choose your share and set up a payment method. Your spot isn’t confirmed until you subscribe and submit – so don’t wait!
Pick Up and Enjoy!
Stop by the Fresh Stop Market every other week to grab your fresh produce, recipes, and connect with fellow shareholders and the team.

Farm Share Program Q&A

When does the season start and end?

The first farm share distribution is Thursday, June 26. The last distribution is Thursday, November 13. Distributions are every two weeks for a total of 11 share distributions during the upcoming season.

What is included in each farm share?

An assortment of 6-8 seasonal vegetables.

Is there fruit too?

Yes – fruit is included when available!

How often do I pick up my share?

Farm share distribution and pickup is every two weeks.

What day/time is pickup?

Thursdays from 4 pm to 6 pm.

Where do I pick up my share?

At Phillipsburg Fresh Stop Market (403 S Main Street, Phillipsburg).

How do I pay?

Once you’re registered, you pay through the New Roots Fresh Stop Market mobile app. Payment is charged the Friday prior to each Thursday bi-weekly distribution.

What else can I do with the mobile app?

The New Roots Fresh Stop Market mobile app makes it easy to sign up, self-assess your income level, view what produce is coming, and access delicious recipes – right at your fingertips!

Can I skip a week?

Yes, you can skip a week – up to three times per season. Since we purchase produce directly from farmers in advance, we recommend making arrangements when possible, like having a friend pick up your share.

Invaluable Partners

At Norwescap, we’re committed to tackling food insecurity through bold, community-driven solutions. We’re proud to launch the Phillipsburg Fresh Stop Market – a vital retail space and farm share program in a designated New Jersey Food Desert Community.

At the heart of this effort is New Roots’ pioneering sliding-scale Fresh Stop Market model and mobile app, making fresh, locally grown produce accessible to families of all income levels. Alongside New Roots and other key partners – Foodshed Alliance, dedicated to strengthening local food systems by expanding market access for regenerative farmers and cultivating resilient, connected communities; C.R.O.P.S. launching a parallel model in Atlantic City; and dedicated local farmers – we’re expanding food access, supporting small farms and businesses, and building a more resilient, equitable food system for all.